Joe Freshgoods Opens Every Now and Then, a Store Rooted in Chicago Community

Joe Freshgoods has spent the better part of two decades building worlds through sneakers, apparel and storytelling. Now, he's given those ideas a permanent space in his hometown.Just last week, the Chicago designer officially opened Every Now and Then, his first permanent retail space in the city's West Town neighborhood. Following a quiet soft launch earlier this month, the boutique is now open to the public, serving as both the flagship destination for Freshgoods' own projects and ...